Webmasters occasionally argue over whether a website’s domain name influences its position in search results. A b2b seo business can absolutely attest that a carefully selected domain can aid in promoting the website to the top places.
Others support their claim that the domain name has no effect on rankings by citing Google’s press releases. Let’s learn what a domain is and how it affects SEO.
The secret of the domain name
When looking for a website on the Internet, one uses the name in an alphanumeric format known as the site domain (domain name). Since IP addresses are known to exist on every machine, this format took their place. Alphanumeric addresses are simple to remember and type in, but it can be difficult for someone to remember the string of digits that must be entered to reach the desired website.
Domain names of sites are read from right to left and consist of:
A second-level domain, like.com, or the domain zone. It provides general details, such as the type of organisation and occasionally the site’s location. Third-level domain is the word that comes before the dot. It can give clear details about the website and its contents, or it can just have an easy-to-remember name.
The possibility of having more than two realms exists, of course. The fourth and fifth level domains are frequently used by businesses to showcase different aspects of their website’s functionality.
Does the domain affect promotion and how?
Let’s start by imagining ourselves as a user seeking for a website. Different domains may have the same purpose, but a memorable domain name will undoubtedly help with promotion because it is simple to remember.
Many businesses think that the company’s location should determine whether it is bound to the domain zone. However, this restriction does not apply to domain zones that are not linked to specific places. It is not worthwhile to halt here, therefore.
The existence of keywords in the domain name is the second factor that may have an impact on how well the site is promoted. The presence of keywords in the domain will be helpful even if it is generally recognised that Google does not rank sites with keywords in the domains better.
Is it important to have keywords in your domain name?
Several years ago, the secret to success in domain names was to include a keyword search. However, Google adopted a change against exact matching as a result of the widespread appearance of websites with domain names that followed this criteria.
The presence of terms in a site’s domain name and its ranking in the problem are not clearly correlated, according to Google’s algorithms today. The website’s domain name that includes the keyword works for highly specialised sites. Positions in the Google index and other forms of marketing will be even more significant for inquiries that are more general.
We can say that selecting a domain by keyword is justified in the following cases:
if you intend to provide products in a highly specialised niche. If you want to promote the website both on Google and Yandex, where the inclusion of keywords in the domain is crucial for ranking. If you want to keep a landing page independent from the main domain and establish one for specific services or products. Choosing a suitable domain name for your company that accurately describes what you offer is important for user comfort.
But in this instance, what factors into selecting a domain name? Which domain is also better for promotion? The following are some significant considerations when picking a domain that experts who provide SEO services for b2b businesses highlight:
But what aspects of this domain name selection are there? Which domain is also more effective for marketing? Several elements are crucial when picking a domain, according to experts providing SEO services for b2b businesses.
Readability of the name, the chosen domain zone, the age of the domain; if the domain name contains a hyphen; Cyrillic and Latin language localisation.
Take your site’s size and type into account while choosing a name. Another excellent SEO tip for larger e-commerce sites with many of thematic subdirectories and subdomains is to pick a name that accurately describes your business and region. Use the domain name for your brand if it is already well-known. This will make it easier for customers to find you.
Do not pick a domain name that is identical to an already established, successful project, even if you really want to. Keywords might aid in promotion if your website has a certain subject. It does not, however, apply to all situations.