In order to make sure that your website is optimised for search engines, balance these components in your web design.
URL Structure
Avoid utilising page IDs in your URLs. Change your URLs to a written structure to improve SEO as well as user experience. For example, is http://www.example.com/services really better than http://www.example.com/? Page ID: 41. If your website is powered by WordPress, you can easily add /%postname%/ as a Custom Structure by going to Settings > Permalinks. Also,
make sure that your website only points to either the www version or the non-www version, not both. Problems with duplicating content could result from that.
Heading Tags
A title can be given to each page of information using heading tags, which are numbered from H1 to H6. Just one H1 tag should be used when crafting the content for each page. Use your keywords in this H1 to give it the most
chance of success if it sounds natural.
One Topic per Page
Do not list all of your services or goods on one page if you offer a range of them. Create menus that cover your categories and make your homepage the main focus of your company. Have one product or service per page. Once you begin using keywords to target sites, you’ll appreciate how much better it appears and how much easier it is for users to discover what they need.
Don’t Use iFrames
When 1998 called, they wanted their web development techniques back. Implementing iFrames for your website is a rare occasion. An iFrame is essentially a portal or window into another page on your website.
Because search engines cannot read the content of the window, they are useless. The use of iFrames has largely died out, although several major websites, such Amazon.com and websites that provide weather
information, still employ them to let users easily display their material on their personal websites. Here is a website that makes use of iFrames. Look at the source page and perform a search on some of the website’s content. Both you and search engines are unable to locate it.
Call to Action
No matter how many people visit your website, if they don’t convert, it’s worthless. Conversion rate optimization can drastically increase your bounce and conversion rates, yet many individuals don’t understand or value it. Displaying what you want a visitor to do in a clear and conspicuous manner might
help you increase the number of calls, orders, emails, leads, subscribers, or whatever else you use to identify a conversion. Ensure that the action item is visible to them and over their heads if they need to call you or fill
out a form.
Text within Images
Many webmasters enclose text in images because they need a specific font to display or because they don’t know how to utilise HTML. Just don’t do it because search engines can’t read content from photos. Do it correctly to avoid having to repeat the process.
JavaScript within Navigation
It can be difficult for search engines to read JavaScript, which makes it difficult to display navigation, drop-down pages, and the links that go with them. JavaScript isn’t as straightforward as HTML, and because there are countless ways to utilise JavaScript to create the same thing, it can seriously confound search engines.
This website uses JavaScript for its navigation. The functionality of JavaScript is lost if you disable it in your browser.
Navigational Structure
It might be difficult for some people to maintain a clear and straightforward navigational structure on their websites. Utilize categories, parent pages, and don’t leave important pages out of the navigation. Include it on your menu if you want customers to buy that item or use that service.
Use of Content
At the very least, each page should feature original writing and pictures. Additional components like video can also be helpful. Make sure each page contains 1 photo with a descriptive alt text and at least 150 unique
words. Use the keywords from that page sparingly in the text and image alt tags. The golden rule for SEO is to use your keyword once every 100 words.
Become a Blogger
Using a blog is a fantastic approach to maintain the growth and activity of your website because search engines love to serve up new content. Having fresh material on a regular basis keeps search engine bots coming back and may even help you rank for longer-tail keywords.
Pay Attention to Site Speed
There’s a good chance that visitors may lose patience and depart if your website takes too long to load. Site performance should be a consideration because not only do the search engines dislike waiting, they also dislike being kept waiting. A slow-loading website can be caused by a number of factors, including
excessive JavaScript and CSS files, numerous HTTP requests, and huge graphics.